One of the important aspects of SEO is to choose right keywords for your blog because this helps to make your blog more visible in search engines. Visitors or people use different words when they search for online contents. The words they use to search are nothing but keywords.
So our challenge as bloggers is to make sure that you have the right keywords that relate to the topics your potential audience is searching for.
Now you might think how to know which keywords related to my topic people will look for. Well, there is not straight answer for this but with the help of some popular keyword research tools we can find out what kind of words they use frequently to search the online contents like yours.
Ok, with this basic idea now let’s get straight into some of the popular keyword research tools:
Wordtracker: Discover the best keywords for your website.
Google AdWords: Keyword Tool
https://adwords.google.com/select/KeywordToolExternal
Keyword Discovery: Provides keyword search stats from search engines.
http://www.keyworddiscovery.com/
Now using the above tools you can get an idea of popular keywords. You can use them when you write a post next time.
For example: I typed “SEO” in Google AdWords: Keyword Tool and it gave me so many keywords in which “ SEO Copywriting” was one and is an interesting keyword to use. It also shows that there were 3600 queries on a particular month which is also important when you decide on a keyword. Make sure that the keyword you choose have at least 1500 search queries.
So what is the key point?
The key point is that while you are busy writing articles on the most popular topics, do remember that these topics have the most competition among the search engines which means, you will be fighting against hundreds or thousands of bloggers or competitors to get the attention to your article.
It’s always a good strategy to focus on the less popular or rather would like to say the middle tier of the market because there will be less competition. Look at the 100th-200th most popular keywords or phrases from your keyword research tool and use it as the basis for your next set of articles. Remember good usage of keyword helps you bring traffic as well.
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{ 5 comments… read them below or add one }
Hi Krish,
you have covered this topic pretty well and is definitely important for any new bloggers who just started. Not only is keywords important for SEO, it also gives a general idea to the visitors what the blog is all about. Great job on this.
Wei Liang
Wei Liang | ABloggerBlog’s last blog post..Project4Hire – A Freelance Marketplace
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Krish Reply:
December 1st, 2008 at 9:45 am
Hi Wei,
Thanks for your encouragement and am happy you liked it. Yes, keyword definitely gives visitors an idea of the blog. Choosing the right keyword becomes very important specially when someone is doing a search. Good keywords can bring you right on top of the search results.
Nice to see you around after a break
Cheers,
Krish
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Very important facts when you blog. Thanks for sharing it.
Bunny got Blog’s last blog post..Helping Others To Help Yourself
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Krish Reply:
December 1st, 2008 at 9:32 am
Hi Bunny got Blog,
Thanks for your comments and glad you liked it.
Hope to see you around
Cheers
Krish
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Good stuff, Krish
The majority of bloggers fails to understand the important of choosing the right keywords for each of the articles. I’m too guilty of it sometimes. Usually, I’ll write the post and think of the title thereafter and that’s been my practice since the beginning. Funny way of doing thing, I know but it’s a habit that’s hard to break…;)
Yan
Blog for Beginners’s last blog post..10 Tips for a Blog Design Makeover
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Krish Reply:
December 1st, 2008 at 2:40 pm
Hi Blog for Beginners,
Very true not many understand the importance of choosing the right keywords but we always learn from our mistakes, I did and am still learning from my mistakes
. Well some finds it easy to think of the title after writing the post which is ok to me to a certain extent provided we have in mind the audience we are targetting with that article.
I have gone through your blog and the article “A – Z Blogging Guide for Beginners” is really good.
Thanks for your comments and dropping by. Hope to see you around.
Cheers
Krish
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I meet Yaro at a bloggers meet in Toronto. He is very simple and down to earth….got a feel of his mindset
ZK@Internet Marketing Blog’s last blog post..14 Thoughts Leaders on Social Media in 2009
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Krish Reply:
January 5th, 2009 at 2:34 pm
Hi ZK@Internet Marketing Blog,
Glad to hear that you got to meet Yaro. He is a great man. The very reason that he is simple and down to earth has helped him come this far with blogging.
Hope to see you around.
Cheers,
Krish
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Yes, it’s a good tactic to go for the moderately less popular search terms, particularly if you are just starting out with your blog. What I have found is that if you do this, it’s not that difficult to end up on page one of some “long tail” keyword searches.
Each one might only supply you with ten hits a week each. But if you nail, say, 20 of these, then that’s 200 hits every week for as long as you keep blogging. Once you’re on page one for a long tail search, you’ll usually stay there for a long, long time.
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Krish Reply:
January 5th, 2009 at 5:55 pm
Hi Matt Hayden,
Thanks for your comments. Glad to see you here at Blogger Talkz.
Its not a bad idea to have 20 of these and if that works its great
Hope to see you around.
Cheers
Krish
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